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Permanent Makeup (PMU): Types, Cost, Process, Results & Benefits Explained

24 January 2024Updated 27 September 20254 min read
Expert-led guidance: This article is written or reviewed by , founder and lead artist at MG Makeovers, drawing on studio practice in makeup and beauty services since 2009.
PMU- Permanent Makeup by Madhu Gupta at MG Makeovers
Microblading Eyebrows by Madhu (PMU Artist)

What is Permanent Makeup?

Permanent Makeup, also known as PMU, is a beauty technique where safe pigments (special colors designed for skin) are placed just under the skin to enhance your natural features. It is similar to a tattoo, but much softer and lighter.

Although the word “permanent” is used, the results are actually semi-permanent — meaning they fade over time. Depending on your skin type, lifestyle, and exposure to sun or skincare products, results usually last from 1 to 5 years.

This treatment helps reduce your daily makeup routine. You wake up with defined eyebrows, tinted lips, or a subtle eyeliner look — saving you time and effort every morning.


Tools and Products Used in Permanent Makeup

We use professional tools and products to ensure precision and safety:

  • Microblading Pen – A hand tool used to create hair-like strokes in eyebrows.

  • PMU Machine (Rotary Machine) – A small, pen-shaped machine used to deposit pigment smoothly in lips, brows, or eyeliner.

  • Pigments – Specially made colors that fade naturally without leaving harsh marks.

  • Topical Anesthetic – A numbing cream to make the process more comfortable.

  • Needles – Fine tips of different sizes, chosen based on whether we are shading, lining, or filling.

  • Measuring Tools – To map your face shape and make sure brows, lips, or eyeliner are even.

  • Sterilization Equipment – To maintain hygiene. Disposable items are used wherever possible.


Types of Permanent Makeup (PMU)


Permanent Makeup isn’t one single treatment — it covers different techniques for eyebrows, eyeliner, lips, and even scalp or skin corrections. Here are the most popular types:


1. Eyebrows

Brows are the most requested PMU service because they frame your entire face.

  • Microblading
    Creates fine, hair-like strokes using a manual hand tool. Best for people with sparse brows who want a natural look.Think of it as “drawing extra brow hairs” where you don’t have them.

  • Powder Brows
    Uses a shading technique with a machine to give a soft “makeup” look, like eyebrow powder. Works well for oily skin where microblading fades quickly.

  • Ombre Brows
    A gradient style — lighter at the front, darker at the ends. Gives definition while still looking soft. Perfect for clients who like a slightly bolder brow.

  • Combination Brows
    Blends both microblading strokes and powder shading. Ideal for someone who wants fullness plus natural strokes.


2. Eyeliner

PMU eyeliner defines the eyes without daily pencil or liquid liner.

  • Lash Line Enhancement
    A very thin line is applied just above the lashes. It makes lashes look fuller and eyes brighter without looking like heavy makeup.

  • Classic Eyeliner
    A medium or bold line on the eyelid for clients who like a defined look every day.

  • Winged Eyeliner (Advanced)
    A small flick at the end for a permanent cat-eye effect. Not everyone is a candidate, as it requires stable skin.


3. Lips

Lip PMU enhances color, balances uneven tones, and improves the shape of lips.

  • Lip Blush
    A soft wash of natural color, making lips look healthy and slightly tinted. Great for people who want a natural “no-lipstick look.”

  • Full Lip Color
    A stronger application for those who want bold, lipstick-like results.

  • Lip Neutralization (Color Correction)
    Specifically designed for darker or uneven-toned lips (common with smokers or people with hyperpigmentation). Neutral pigments are used first to cancel out darkness, then color is added.


4. Scalp Micropigmentation (SMP)

Tiny dots of pigment are applied to the scalp to create the look of short hair stubble. This helps people with thinning hair, bald patches, or receding hairlines. Both men and women choose SMP for a fuller look.


5. Freckles & Beauty Marks (Optional PMU Trends)

  • Freckles Tattoo – Soft dots across the nose and cheeks for a sun-kissed look.

  • Beauty Mark Tattoo – A single mole or beauty spot placement, popular for fashion statements.

6. Areola & Skin Camouflage (Medical PMU)

Beyond beauty, PMU is also used in medical cases:

  • Areola Pigmentation – Restores natural appearance after breast surgery.

  • Scar Camouflage – Uses pigments to blend scars with the surrounding skin.


Cost of Permanent Makeup

The cost depends on the treatment type, the artist’s experience, and the city. On average in India:

Service

Average Price Range (INR)

Eyebrow Microblading

₹15,000 – ₹25,000

Eyeliner Tattoo

₹10,000 – ₹20,000

Lip Coloring / Blush

₹10,000 – ₹30,000

Scalp Micropigmentation

From ₹20,000 per session

💡 Tip: Always choose an experienced professional, even if it costs a little more. The results and safety are worth it.



How Long Does Permanent Makeup Last?

Permanent Makeup (PMU) is semi-permanent and fades naturally over time. The results can last 1 to 5 years, depending on the treatment type, skin, and lifestyle. Here’s a quick breakdown:

  • Eyebrows

    • Microblading: 12–24 months

    • Powder/Ombre Brows: 2–3 years

    • Combination Brows: Around 2 years

  • Eyeliner

    • Lash Enhancement: 2–3 years

    • Classic/Winged Eyeliner: 3–5 years

  • Lips

    • Lip Blush: 2–3 years

    • Full Lip Color: 3–5 years

    • Lip Neutralization: About 2 years (after correction)

  • Scalp Micropigmentation (SMP)

    • 4–6 years, with minor touch-ups needed over time


Factors That Affect Longevity

  • Oily skin can cause pigments to fade faster

  • Sun exposure breaks down pigments sooner

  • Active skincare (like retinol, peels) speeds up fading

  • Smoking and lifestyle habits influence results

  • Proper aftercare in the first week ensures better pigment retention


👉 Touch-ups: A perfecting session is usually done 6–12 weeks after the initial procedure, and maintenance touch-ups every 12–24 months keep the results fresh.


Does Permanent Makeup Hurt?

Most people feel only slight discomfort. Numbing cream is applied before starting, so the process is very tolerable. Many clients compare it to light scratching on the skin.


Why Choose a Professional for PMU?

  1. Safety & Hygiene: Certified artists follow strict sterilization practices.

  2. Customized Designs: Every face is different, so your brows, lips, or eyeliner are measured and designed just for you.

  3. Premium Pigments: Only high-quality pigments are used, which fade naturally without turning unnatural colors.

  4. Client Satisfaction: With the right artist, results look natural and boost your confidence.

Permanent Makeup is a great solution if you want to save time, correct uneven features, or simply enhance your natural beauty. It is safe, semi-permanent, and customizable. Whether you choose microblading for brows, lip blush for a soft tint, or eyeliner for definition, the results will make your daily routine easier and more enjoyable.

If you are considering PMU, always consult a certified and experienced artist who uses high-quality products and follows proper safety standards. This ensures not only beautiful results but also peace of mind.

Want to experience MG Makeovers in person? Explore Permanent Makeup (PMU) and Price List.

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Need to compare first? Explore the complete beauty-service menu, check the current service price list, or contact the Gurgaon studios.

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    Devanshi Rajora's Google profile photoDevanshi Rajoraa year ago

    Obsessed with my nails! Perfect shape, perfect color—absolutely flawless! 💅✨ Best nail experience ever! The attention to detail is unmatched. Highly recommend! 💖

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    Mira Pasricha's Google profile photoMira Pasricha11 months ago

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    Absolutely loved my experience! 💕 My nail extensions turned out so pretty, and the eyelash extensions are just perfect. The staff was incredibly lovely, friendly, and made me feel so comfortable throughout the appointment. They paid great attention to detail and delivered exactly what I wanted. Highly recommend this place for anyone looking for beautiful nails and lashes! ✨

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    I had such a wonderful experience with MG Makeovers! I chose them for my reception makeup, and I genuinely couldn't have been happier with the final look. The makeup was absolutely beautiful, elegant and exactly what I had envisioned.The makeup complemented my outfit and features beautifully without feeling overdone, and my hair was styled just as beautifully. I received so many compliments throughout the event! I would wholeheartedly recommend MG Makeovers to anyone looking for a makeup artist in Gurgaon.

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    I am extremely satisfied. So happy with my nails. Harshita did my cat eye nails. She was extremely sweet and polite. Highly recommend ❤️

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    I had my nails done from Bhavika. Really liked the service, the way she handled everything with care. Me being careless, i even broke my mail even then bhavika was kind and supporting enough to help me fix that. Kudos. 10/10.

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    Loved getting my makeup done by Madhu for my friend’s wedding! She created two beautiful looks for me and both turned out amazing. She understood my vibe perfectly, and the makeup stayed flawless all day. Highly recommend her! ✨💜

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  • Bhavika Sharma2 months ago

    Highly recommend MG Makeovers! I recently visited for lash extensions, nails, and makeup, and the entire experience was wonderful. The technicians are meticulous, clean, and really take the time to understand exactly what style you want. My lashes feel lightweight, my nails look perfect, and the makeup application was seamless. Excellent service and talent all around

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    I recently got nail art and extensions done for my wife at MG Makeovers, and I must say the experience was absolutely wonderful. The level of detail, precision, and creativity in their nail work is truly impressive. The technician carefully understood her preferences, suggested suitable designs, and executed the work with great patience and perfection. The hygiene standards were properly maintained, tools were sanitized, and the entire process felt very professional and comfortable. What stood out most was how customized the nail art was — it didn’t feel like a rushed job but a carefully crafted design suited to her personality and occasion. The finish, shape, and durability of the nails have been excellent, and she has been getting compliments everywhere since. The team is polite, skilled, and genuinely focused on quality delivery rather than just completing the service quickly. Highly recommended for anyone looking for premium nail art and nail extensions in Gurgaon. We will definitely be visiting again.

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    Had a great experience at MG Makeovers! Learned so much during my nail technician course. The trainers were very supportive and professional. Thank you for the guidance and knowledge. Highly recommended!

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    I recently visited MG Makeovers for my nail extensions, and I must say, it was an absolute dream! From the moment I walked in, the atmosphere was welcoming, clean, and stylish—setting the perfect vibe for a pampering session. The nail technicians are incredibly talented and professional. They took the time to consult with me about my preferences, ensuring my nails looked exactly how I envisioned. The attention to detail was outstanding, and the application process was flawless. My gel extensions turned out beautifully—perfectly shaped, shiny, and durable. What really impressed me was their commitment to nail health. They used high-quality products and gentle techniques, which left my natural nails feeling strong and healthy even after the extensions were removed. Plus, the studio was well-equipped with a wide range of colors and designs to choose from, so I could customize my look to perfection. The staff were friendly, making the entire experience relaxing and enjoyable. If you’re looking for a place that combines artistry, professionalism, and top-notch service, MG Makeovers is the spot to be. I can’t wait to go back for my next appointment! 💅✨

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    Loved my nails! The brown and golden glitter combination looks super classy and the finish is perfect. Great service and attention to detail. Highly recommended!

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    I did my nude French tips with gold star/abstract nail art at MG Makeovers. The nails look very elegant and the finish is super clean. The staff was polite, hygienic and helped me customise the design the way I wanted. They explained all the charges and add-ons clearly beforehand, so I knew exactly what I was paying for. Definitely a place I’d recommend for nail extensions and nail art in Gurgaon.

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    I had an amazing experience at MG Makeovers! I got eyelash extensions, nail extensions, and a pedicure done, and I’m extremely happy and satisfied with the results. The team is very professional, friendly, and pays attention to detail. The services were done with proper hygiene and care. Highly recommended for anyone looking for quality services. Will definitely visit again!

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    I got my nail extensions done last month from you and the work was excellent. Kavita did an amazing job with patience and precision. Amazing and still intact. Thank you so much!!! Will sure come again and always to you guys only. Thank you Kavita-Loved your work.

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    My friends and I have had a wonderful experience here, they have really looked after us. We had our saree’s fitted before our friends wedding and also they have done a gorgeous job my by nails. Thank you so much

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    Madhu gupta did bride makeup of my daughter , and my party makeup, it was fabulous, everyone appreciated, she made our day awesome, she and her hair dressing team was amazing , soft spoken, they kept us very comfortable. Thanks Madhu and team . Keep rocking 👍. Overall experience was excellent.

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    I did an advanced eyelash and eyebrow course from MG Makeovers and I absolutely loved the course. Madhu is a great teacher and mentor and was guiding me throughout the process. She was extremely easy to speak to and extremely supportive throughout the process. If someone is new to this industry I highly recommend getting trained by Madhu! Thank you for everything.

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    Thank you, MG Makeover, for the beautiful work you did. My fiancée looked absolutely gorgeous on our wedding day. Your makeup enhanced her natural beauty perfectly. Highly recommended

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    I went to the studio with very limited time, but she handled everything so smoothly and professionally. Despite the rush, the makeup she created was absolutely flawless ,glowy, seamless, and perfectly matched to my skin. Everyone appreciated the look, and I could clearly see that she used high-quality products that lasted beautifully. She was extremely polite, calm, and professional throughout, which made the whole experience even better. I’m genuinely impressed with her skills and attitude. Highly, highly recommend!”

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    “I had both my nails done by Kavita and hair done by Aryan and I couldn’t be happier! My stylist listened to what I wanted and delivered perfectly. My nails look clean, polished, and flawless, and my hair came out even better than I expected. The staff were warm, attentive, and made the whole experience relaxing. I’m truly satisfied and will definitely be coming back!”

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    This is jewel of a salon. The quality of their service is world class and the staff are very friendly. From now on, this is my go to salon in the greater Delhi area. In fact, I will travel from NCR specifically for this place

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  • Tamanna Rajputlast year

    I recently got my microblading, eyelash extensions, and lip blush done here, and I must say I’m in love with the results! 😍✨ It’s been over 4 days now, and the tint of my lips is still exactly the same 💄💕. The microblading looks so natural, and my lashes are giving me that perfect glam look every day without effort 😌👁️✨. Totally worth it and highly recommended! 🙌💖

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    The team were excellent! They spent 5 hours pampering me. The package they tailored to me included: oxygen facial, eyelash extensions, brow lamination and tint, and gypsy hair spa treatment including blow out. Everything was done well. I loved the convenience of having all the treatments at one location. If I had more time I would've also got a manicure and pedicure or body polish/massage. I left feeling relaxed and rejuvenated! I will definitely return next time I'm back in India! ☺️

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  • Nikita Aroralast year

    I had an amazing experience at MG Makeovers. I got a lash lift done by Devi who did a great job and alleviated all my concerns as this was my first time getting a lash lift. And Kajal was my nail technician and she gave me the best set of nails I could have ever asked for. She immediately understood what I wanted and gave the perfect shape of nails and her art work was so skilful! I’d highly recommend this place and I’m going to be a repeat customer here. Thank you so much Devi & Kajal 😍🗣️

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    Very happy with the service and result at MG Makeovers! I went there for eyelash extensions and brow lamination. Both turned out perfectly. I will definitely recommend this salon.

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    My go to place for dermaplaning, brow lamination and cystine. Professional services and I come back more satisfied than the previous time.

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